Google Won’t Scan Your Gmail For Ad Targeting


Generally, Google will scan its users’ gmails for collecting the personal data to tailor ads to the users, but now, it decides to stop scanning the gmail, and will take in action later of this year.

Till now, Google would scan and collect the personal keywords from the gmails, so that they can use these data to target the ads for the people directly, and now, it claims to stop doing so, which Google’s Diane Greene has been stated in the blog post “Consumer Gmail content will not be used or scanned for any ads personalization after this change.”

Even though the Google stop collecting the personal data from gmail, it does not mean that it will not collect them from other sources, such as the website you visited, search history, specific video, image and ads you visit online… So, to stop the Ads Personalization, it is suggested to turn off the associated features in the Ads Settings of your Google account. If you don’t want to see these ads any more, please refer to the following steps to change the ads setting:

  1. Log in your Google account, and select My Account
  2. Tap on Ads Settings > Manage Ads Settings
  3. Turn off the Ads Personalization in the panel


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