YouTube ends “unskippable” 30-second ads from next year

Do you feel annoying to looking the “unskippable” 30-second advertisements before watching the video you like on YouTube? Google confirms that YouTube will stop the “unskippable” 30-second ads on the video-streaming service from 2018.

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.” Google reportedly said.

Even though this decision from Google does not mean that the advertisements will go away from YouTube, it will drag advertisers to be more creative in the ads, and the users also can get a better experience ads online, they can choose to see or not to see the ads.